Episode 64: The Tech Economy – This Time Around
Since
the dot-com meltdown, it seems as if every macro-economic woe has a few
analysts making dire predictions for technology growth. I will tell you though
that, in my opinion, the dot-com bust was a very unique situation and one that
will not likely happen again. All industries can be impacted based on
macro-economic growth. It’s a simple
reality. The times have changed, however, and much of the technology industry is
on a new curve.
Back
in the now infamous dot-com era, there was a unique dynamic to technology
acquisition. Companies (mostly startups and new “Internet” divisions of larger
companies) had these amazing business plans that, if they were correct, would
require massive amounts of compute, storage and software. Consumption of IT in
advance of actual growth became an imperative as growth was supposedly coming so
fast that it would be impossible to build capacity once the growth curve hit.
The cash in the system made the acquisition part of the plan easy. In short,
consumption was inordinately ahead of any real demand.
As
the growth failed to materialize, we were faced with significant overcapacity
and the tech market “spiked.” This,
of course, was very ugly. If you want to see this spike in detail you can look
at the chart of total storage capacity growth over time. It is amazing how
consistent this growth has been (in the area of 60% per year) over time. The
funny thing is that the growth actually ramped like never before in the late
90s, 2000 and part of 2001 and then only to crash for the two years following
as the excess capacity was absorbed.
As
people ‘debate’ if we are in a recession or not, I continue to hear all sorts
of predictions about the potential impact to the technology industry. While we
are tied to macro-economics, for most technology companies this is not even
close to what we had to deal with in 2001/2002.
IT
capacity today is acquired when it is needed. Software is acquired when there is a definitive ROI (Return on
Investment). In short, IT is a business-critical and key productivity asset for
companies to maintain competitiveness. New technologies such as virtualization
are helping to reduce costs by increasing efficiency. Technology that can help companies
be more competitive, reduce costs, and/or reduce business risks is not
something that is discretionary. It is
even more of an imperative today.
It
is funny that when disasters occur, people tend to take action and, in general,
there is enough change along with ‘memories’ so that the likelihood of the same
disaster happening again is usually pretty low. While we can always learn from the past, it can only serve as a guide to
what the future will bring. In this case, we are not dealing with any
overcapacity in IT, and it is more critical than ever for companies to seek
improved efficiencies, productivity gains and risk reductions.
Mark…
