Greetings,
I try to write all of my own blog material – if I post anything
else I will always tell you. I am posting this set of written explanations
regarding my 8 rules for Information 2.0. It was written by Lisa Stein from our
communications team, who does the most amazing presentations for me and
generally makes me look good at keynotes and in front of groups. This was
excerpted from a speech I gave a couple of weeks ago.
It should serve to clarify, in more detail, what I consider will happen as we move to “Information 2.0”
Mark….
1. Information is
decoupled from applications – Information buried within applications has
limited value; it can not be utilized by other applications or people. Moving
from application-centric to information-centric computing means that the
information is not constrained by the application where it resides. Now that
information, freed from the application, can be shared and leveraged across the
enterprise making it possible to extract value from the information.
2. Information is
accessible via Web Services – Information is only valuable if it’s available
and accessible, therefore, information services and Web services must be one
and the same. Viewing information as a peer to the application allows for
connections from applications to information at the highest levels providing
capabilities for managing information more effectively than ever before.
3. Information
metadata is integrated with all data – 90% of information is unstructured—information such as videos, photos, and music, not
suitable for management within a relational database. Adding structure to
unstructured information, in the form of metadata, allows for the information
to be indexed, queried, and searched. Embedded metadata is the enabler that
transforms information from static to dynamic.
4. Information
security is explicit and built in- Firewalls assume two things: Everyone inside
your organization is good. And, everyone outside your organization is bad.
Rather than building moats, in the form of firewalls, to protect the castle organizations
need to protect two things directly; the data and the identity of those using
the data regardless of where either reside.
5. Information
optimizations are built in as services – Regardless of the application in use
or where to the data resides, decisions about the information must be made: What
tier of storage? What protection levels? How is the information backed up? Decoupling
information from applications allows services such as tiering, virtualization,
and consolidation to be delivered as a set of services to applications. In an
information infrastructure optimization is delivered as an information service.
6. Information is
personalized –Every 1000 knowledge workers cost an organization $5.7M as these
workers burrow their way through repositories, file systems and archives to
find the information they need. The cost of lost, misplaced, or unidentifiable
information is exorbitant. Therefore, to create value we must place the right
information in front of the right people at the right time based on every
individual’s changing needs.
7. Information is
delivered both real time and on demand – More and more, information will be
delivered two ways; real-time and on demand. However, over time I predict the
decline of real-time delivery and the rise of on demand delivery. We will watch
first-run movies and network television programs during our own leisure time,
not on a network schedule. The capabilities required to facilitate the rise of
on demand (more connectivity, more capacity and more bandwidth) are becoming a
reality.
8. Information is
simply always available –As we build out information infrastructures with
hundreds of applications, thousands – or hundreds of thousands- of users we are
entrusted with, not only mission, but life and death critical information. IT
systems and architectures must allow for zero downtime. Because you can never
be 100% sure of who is accessing what type of information at what time IT
infrastructures must never go down. End of story.
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